If you’re taking your own photos and submitting them to the media, increase your chances of getting them printed by following tips from Gregg McLachlan at the Newscollege website. They include:

—No “execution-at-dawn” photos.

—No photos of people smiling when the subject matter is serious.

—The best photographers do more than move their finger on the shutter. They move their feet. So walk around the photo subject. And don’t always shoot a photo at eye-level.

As I explained in my ebook “How to Use Photos & Graphics in Your Publicity Campaign,” today’s digital cameras make it easy for almost anyone to learn to take good-quality photos that can be used by the media.

Remember, it’s your job to make the media’s job easy, and that includes submitting photos.