If you work for a construction company, or you’re pitching the construction trade magazines, don’t miss this article in which several editors from the trades offer their best tips on how to get their attention.

They discuss several things I’ve written about in “Special Report #49: 17 Ways to Build Valuable Relationships with Media People”:

—Use editorial calendars

—Send follow-up information to journalists as soon as they ask for it

—Pitch story ideas that don’t have anything to do with you or your client

Once journalists know you care, they’ll care about what you know.