Radio, TV talk shows need emergency guests | The Publicity Hound's Blog

If you’ve been a guest on a TV or radio show and you’d love to make a return visit this summer, here’s a quick way to get the producer’s attention.

Offer to fill in if a guest cancels or runs into travel problems. Radio and TV talk show hosts dread having to fill an entire hour when a guest fails to show up, and you could be the one to save them from having to do that. Your offer just might get you a coveted place in their Rolodex.

A few years ago, when a guest canceled just minutes before one of my telephone seminars was to start, I got on the phone and called Raleigh Pinskey, a publicity expert who agreed to fill in. The result was a fabulous CD called “How to Create the Perfect 30-Second Pitch.” Raleigh got exposure to my audience and I didn’t have to cancel the session.

This strategy even works for those of you who have pitched a show and haven’t gotten on.