They have been picked up, and other people are promoting the day as well because of it. You need to get some “pithy” examples to put in your release. For example, I spoke to one of my subscribers and found out she is known as the “groovy grandma” and works as a clown and is 81. I used her in my last release which you can see at http://tinyurl.com/yh2ahvb

These are loosely run networking groups of Assisted Living, SNFs (Nursing Facilities), In Home Care and More.

With all the retirees and seniors living in FL, there should be several of those groups there as well. (Google senior networking clubs, selling to seniors groups, etc.)

Make a list, then sendthem a flyer or message asking them to add it to their events at the facility on the March 1 date.

Secondly, you should easily be able to find a list of Senior Centers.

Again, a note to the center Activity Directors might work, asking them what they plan to do to get the word out. If they don’t know about your event, tell them.

A faster way might be to get the addresses, send a postcard in a sunshiney color like goldenrod, and announce it on the card, with a message saying “what do you plan to do for Refire Not Retire Day?

While the people in Assisted Living are retired physically (maybe) they are sure not retired mentally. You can create a contest (or for next year) asking people how they intend to Refire themselves.

Just because the timelline is tight for March 1, does not mean this cannot extend to the entire month.

Best of luck,

Reece Franklin
Market Smarts Senior Marketing

If you can incorporate that idea, or anything else you like, it helps people identify with what you’re doing. Make it memorable and people will pay attention.

Tell THOSE people about your day and have them offer suggestions on things they’d like to do–something that would be fun or help their communities. It could be something as simple as doing volunteer work on that day. Getting more people involved at the ground level will give you lots of ideas to choose from.