You can target geographically as well as buy age. Since you’re only trying to market the event in Chicago, you can probably reach a lot of Facebook users in your demographic for a reasonable rate.

Click on the “Ads and Pages” icon in the lower left corner of the screen, next to “Applications.”

@Kristen, I didn’t know about Mommy Mixer! Certainly they will have some good tips. Also, I hadn’t thought about having the events at retail stores – but that could be a good partnership. Thanks for the tips!

You might want to get in touch with the folks Mommy Mixer (www.mommymixer.com. They have a similar concept but they connect moms and nannies. I’ve seen them to events and high-end stores that moms are likely to shop at.

Perhaps if you held your events at stores like American Eagle, they could help you get the word out. It’s a win for them because people would come in to shop.

Anyway, I think the Mommy Mixer ladies could probably give you some good tips.

Good luck… it’s a great concept!

Kristen

You can usually post events on Yelp & metromix, but you’ll need to be a registered user first. Both of those sites target your demographic and I’ve gotten media interest for events that I’ve posted for clients there. Good luck!