Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline “Blog or Bust”.)

Scoble offers many convincing arguments on why PR pros must start paying attention to blogs.

I think those who don’t aren’t worth hiring.

His tips underscore the advice I gave in a teleseminar I conducted several weeks ago with Denise Wakemand and Patsi Krakoff, a.k.a. The Blog Squad. We called it “How to Pitch the Best Bloggers and Crreate a Publicity Explosion.” 

No one-size-fits-all pitches to bloggers. No blatant self-promotion. And start a conversation first before you pitch.   

Posted In: Blogs, Business Promotion, Pitching the Media, Publicity on the Internet
posted On: 10/18/2006: 1:35 pm: By Joan
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