Dog Tweets—5 reasons traditional PR is dead.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

5 reasons traditional PR is dead. http://ow.ly/aYitX

Authors: How to get your books in front of librarians. http://ow.ly/aYk8n

Tip on finding your target market: Make it easy for THEM to find YOU. Offer various forms of content online.

3 simple ways to turn yr web archive into profitable books & ebooks. http://ow.ly/aYtzc

7 NEW Things to Do After You’ve Written a New Blog Post. http://ow.ly/aYxk6

Still can’t figure out Facebook’s tricky settings? @MariSmith walks you through them. Webinar replay. http://ow.ly/aYQCk

6 tips for asking for–and giving–Linkedin recommendations. http://ow.ly/aYjC7

Guest Bloggers: This is perfect time to pitch a guest post & tell the blogger to save it for “when you’re on vacation”.

4 ways to fire a client without burning your business. http://ow.ly/aYkoa

9 ways to find guest blogging opportunities. http://ow.ly/aYNQu 

 

Dog Tweets — The very best way to receive a LinkedIn recommendation

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Retailers are missing where the customers REALLY are on Facebook. Are you? http://ow.ly/9saIt

Too many authors give up after only 1 publisher rejects their title. Big mistake. Here’s why. http://ow.ly/9uoJu

The very best way to receive a LinkedIn recommendation. http://ow.ly/9upsl

4 things your blog must do. [Slideshow, excellent reminders] http://ow.ly/9x5ey

12 signs you’re still a tech dinosaur. http://ow.ly/9vTg4

Another major change coming down the pike on Facebook. [Stop already!] http://ow.ly/9uoTu

Are you brave enough to use this research trick when pitching journalists? Or does this pitch creep you out? http://ow.ly/9saYk

Seven Reasons Your Content Marketing Needs a Brand Journalist | MarketingProfs Daily Fix Blog http://ow.ly/9x5w1

Billionaire creator of Spanx explains how she built an empire out of erasing women’s panty lines. [Video] http://ow.ly/9x8PH

7 social media pitfalls for nonprofits. http://ow.ly/9xpXU

 

Top 10 creative writing blogs and more top tweets


Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Top 10 creative writing blogs. http://ow.ly/8gzJb

Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9

10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9

10 reasons why you might not be attracting the right (or any) Twitter followers. http://ow.ly/8i6tI

Authors, do you make these 3 disastrous book-writing mistakes? http://ow.ly/8i8gM

New to speaking? 5 great venues where you can book gigs and learn the ropes. http://ow.ly/8ikNR

How bloggers can use book reviews to connect with expert authors & tips on how to write reviews. http://ow.ly/8ikbh

3 big benefits to reading your articles aloud before publishing, from Ann Wylie. http://ow.ly/8jvrx

Get credit for your PR brilliance. Bulldog’s Media Relations Awards deadline is 1/16. http://ow.ly/8kuYP

Hospitals: Want Boomer business? Focus on content marketing & social media. http://ow.ly/8kw7n

Promoting fiction: Should authors fake a memoir?

Magdalena Ball

This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work .

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We all know that fiction is a harder sell than nonfiction.

A perfectly valid selling tactic for fiction writers is to pick out the nonfiction elements in their work—to talk about the subject matter (eg my upcoming novel Black Cow is about a family that downshifts from a high flying life to a simpler more self-sufficient existence—there’s a big movement around that and these people might be a good target audience), or to appeal to readers who might mirror their characters in some way.

However, a more controversial “tactic” is to actually pretend that the events in the work are real.

That might involve calling your novel a “memoir” even if it’s not—such as James Frey’s notorious A Million Little Pieces, or Greg Mortenson’s Three Cups of Tea. If you’re a fiction writer, should you consider faking a memoir? Even if you’re caught, is the scandal itself a promotional tactic? After all, Frey would never have been featured so prominently on “Oprah” with a mere novel.

Here are three reasons why you might consider faking your memoir, and three reasons why you shouldn’t.

Why fake a memoir?

1. Readers prefer “facts” to truth.

I’m not entirely sure why this is the case, nor, being primarily a fiction reader myself, do I subscribe to it. However, as a fiction writer, I’m well aware of the public’s insatiable hunger for “what really happened” and the flow-on effect this has with publishers, who are generally more willing to take on memoirs than fiction. ”Reality” sells. We want to listen in and peep through the keyhole.

2. There’s bound to be an element of fact and fiction in whatever you write.Cover of Three Cups of Tea

Memory is complex, unreliable and subjective. We don’t all perceive reality in the same way. Any type of writing involves the creation of episodes and storylines—a creative, and primarily fictive process. All fiction is ultimately born out of perceptions and observations. There’s no memoir that is 100 percent factual, just as there is no fiction that is 100 percent made up. The very notion of a re-telling involves exaggeration and construct.

With such a fuzzy distinction between nonfiction and fiction, why shouldn’t genre be determined by the author and publisher as a marketing exercise?

3. Media coverage

That’s buzz, the thing that everyone needs. Buzz doesn’t only equal sales, although there is that.

It also equates to appearances on guest shows, potential film interest, and social media ratings. If you base your story on “true events,” there’s a built-in sensationalism that provides a greater chance of buzz.

 3 Reasons to Not Fake It

1. Reputation

Cover of A Million LIttle Pieces by James FreyThis may seem unimportant to those with no reputation at all. After all, we have all heard of James Frey.  But there is that little thing called integrity. If you put out a book under the guise of memoir, you’re asking for your facts to be checked. You’ll be caught out. Will it hurt sales? It might, if your publisher decides, as they did in the case of Margaret Selzer’s Love and Consequences, to recall all copies of the book and offer buyers a refund.  It might also diminish your chances of a future book deal, a future readership, or indeed, a future as an author. Of course it might not, but treating readers with disdain is a risky business.

2. It erodes the truth

This is a moral point. The truth is a slippery eel, but we have to aim for it. If you subvert ethics in favour of marketing you diminish the whole notion of what is and isn’t real, and the world becomes a worse place. That’s a subtle thing, but no less powerful an argument for it.  As authors, we have to try to focus on the notion of truth, in fiction and in nonfiction. If you begin by swearing that your work has a basis in fact that you know it doesn’t, then you are lying deliberately. That’s not a good thing for an art that has its basis in meaning making, whether or not you get caught or whether or not you get more press coverage from the scandal.

3. Truth has to trump fact

I’m biased of course. When I read and write, there is really only one thing that I’m looking for and that is some kind of truth. Truth is not the same as fact. This may be something that the general public has yet to cotton onto, but I know you know.

Reality television and talk shows don’t always show us the truth. What constitutes truth—that deep underlying sense of what rings a chord with readers—is far richer than “what really happened.”

Sharing the real meaning of events, whether real or imagined, is the heart of the writing process. This, of course, is where our promotional efforts should lie. If, at the moment, mass media is hungry for sensational events over deeper truths, that shouldn’t matter to those of us struggling to create truth. Use the medium that serves your real story (whether factual or imagined) best, and you’ll be able to promote it with the kind of conviction that only comes with truth.

So in summary, I wouldn’t advocate faking a memoir, but rather promoting your fiction and the underlying truth of what you’re saying, with the reverance it deserves. Because the real problem with faking it, is that it makes a fundamentally mistaken assumption that fiction is a less powerful form of art than memoir.

Both are perceptions of the truth, and both have equal promotional value within the context of their stories. That reality is where your promotional efforts will have the biggest impact, because people will recognise and respond to the innate truth.

Authors, meet me May 7 in Denver; discount ends today

author u logoIf you’ve written a book or want to write one, don’t miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books.

I’ll be presenting on Saturday, May 7, at Author U in Denver. It’s Colorado’s premier two-day authoring and publishing event of the year. Today is the last day to save on the early discount registration fee. Learn more here.

You can participate two ways:

  • Attend in person for one or both days. 
      
  • Live video streaming of the entire conference is only $149 (includes a free DVD download). Or you can access just the audio for $79 for those who sign up by April 20.  Recordings will be available at increased prices. 

 
Here’s the Lineup of Speakers

Even though I don’t speak until Saturday, I’m arriving Thursday night because I want to hear all the speakers on Friday:

  • Peggy McColl will show you how to launch a book campaign on Amazon.
     
  • Eric Kampmann and Margot Atwell will explain how to recruit partners for your publishing venture so you don’t have to do it all by yourself.
      
  • Tom Campbell and many of the Author U Premier Printing Partners will convince you that top-quality book printing is as important as top-quality writing.
        
  • Craig Duswalt, who helped brand Guns n’ Roses, will give you the roadmap for launching your own brand for you and your book.

I’m also staying all day on Saturday, right to the end of the conference, so I can hear all the speakers who are following me:

  • Chuck Blakeman, who will tell authors about how to “get off the treadmill.” |
      
  • Alex Carroll, the world’s expert at knowing how to reach millions of potential book buyers from the comfort of your own home—by getting booked on radio talk shows.    
      
  • Justin Matott, who will show you how to make “creativity” your middle name. 

You can also meet more than 30 national exhibitors—your chance to ask direct questions about covers, interiors, printing, video, websites and almost any aspect of book publishing and promotion.

I’m bringing with me lots of examples of authors who have used traditional and social meeting in creative ways to build a huge presence online and off, promote their expertise, and sell more books.

If you’re coming to Author U, email me and let me know so we can be sure to meet and spend a few minutes together.

Register here.