james malinchak

Speakers, tweak your topic for recession-proof college market

Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets.

One way for speakers to rebound is to tweak their topic for the college market.

James Malinchak, “King of the College Speaking Circuit,” says colleges have a huge pot of money otherwise known as student activity fees, and it’s used to pay speakers. James will be my guest during a free teleseminar called “Discover the Secrets to Speaking in The Recession-Proof College Market.” It will be at 2 p.m. Eastern Time on Wednesday, April 14, and you can register here.

He’ll discuss more than a dozen topics that are in demand at two- and four-year colleges, universities and technical schools. Here are four of them, and ways speakers can tweak those topics for campus audiences:

A speaker who trains corporate executives on leadership can take the fundamental points of the presentation and teach college students how to be leaders, whether it’s within their fraternities or sororities, student government or special-interest groups on campus.
An expert on corporate recruiting and retention can teach college fraternities and sororities how to recruit and retain members. Greeks, by the way, have their own budgets for hiring speakers, yet another recession-proof pot of money.
Speakers who specialize in motivating corporate audiences as convention keynoters can take their message to college campuses, where motivational speakers are in high demand.
Diversity trainers who target corporate America can teach college faculty, staff and students about diversity. At a four-year college, a kid from the inner city and a farm kid from Kansas can suddenly find themselves roommates, with all kinds of potential problems.

I’ll also ask James how speakers can benefit from all the PR and publicity that will come their way when they start speaking at colleges. Lucky for them, the school’s PR department does most of the work.

Hope to see you on Wednesday’s call.

8 ways public speaking produces multiple revenue streams

If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams.

Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food:

Audience members have invited me to be part of their books. I’m in more than 60 books on public relations, marketing and small business.
If you do a great job on the platform, you’ll be invited to participate in joint ventures because audience members will want to team up with you on a variety of projects. (You’ll have so many offers than you can afford to be picky.) Someone who was in the audience and heard me speak at the Glazer-Kennedy Inner Circle last week in Green Bay, Wis., called me yesterday and asked I’d be willing to do joint ventures with several other well-known Internet marketers. And he’s willing to make the introductions.
People who hear you and love you will refer you to meeting planners in their trade associations.
Some of those same audience members are program chairs for groups like Rotary, Kiwanis and the local Chamber of Commerce.
Audience members who have heard me speak have hired me to do consulting.
Others have invited me to present the same program, but customized, for their magement team.
Many groups let you sell products from the back of the room.
At every speaking engagement, and if the meeting planner allows it, I collect business cards from people who want to receive my free ezine, “The Publicity Hound’s Tips of the Week.” Many of those readers eventually turn into customers.

James Malinchak

If you can’t speak, or you’re afraid of public speaking, that’s OK. James Malinchak has taken even the most timid experts and turned them into dynamic speakers who wow audiences from the platform.

He’ll share many of his secrets when Steve Harrison interviews him during two teleseminars on Thursday, Nov. 19, on “What You Need To Know To Make $2,500.00 A Day (Or More) As A Public Speaker Without Being Famous!”

And what if meeting planners don’t want to pay you? James will explain why you should never speak for less than $2,500, even if you’re not very well known.

Learn how to change how to change people’s lives with your message, have a lot of fun, and get paid handsomely to do it.