Several readers saw the item in last week’s newsletter about getting onto “Oprah”  and wrote to tell me that they pitched ideas months ago and still haven’t heard back from Oprah’s producers. Can they assume their pitches are in the “deleted” folder?

Never!

While getting onto “Oprah” is always a long shot, I’ve heard of cases in which journalists and broadcasters follow up on pitches as long as two years after receiving them. 

I posted a Note to my Facebook page last night, telling my friends that publicists need to update themselves periodically on pitches that are still “out there.” Also, I advised, tell your clients not to be surprised if they hear from the media when they least expect it. Clients must be prepared on a second’s notice to discuss an old story idea. 

Susan Harrow, creator of “The Ultimate Guide to Getting Booked on Oprah,” was on CNBC last week to discuss The Oprah Effect.” Several entrepreneurs discussed how they got onto the show, and what it has meant to their businesses.

I missed the show. If you did, too, you can see a short segment in which Susan gives two tips for getting onto Oprah. (Apologies for the commercial.)

                                                  


Watch a clip of Susan Harrow discussing
how to get onto Oprah