Radio Publicity

Today last day for Publicity Summit discount–3 spots left

Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining.

The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here.

Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do stories and shows for major media like: ABC’s The View, CNN, Fox News, Today Show, Woman’s Day, MSNBC, Live With Regis & Kelly, 48 Hours, Fox & Friends, ABC’s 20/20, USA Weekend, Dateline NBC, Inc., Health, Entrepreneur, Family Circle and many more top outlets.

All those media were represented at previous Summits. Most of them will be at next month’s event, along with producers and journalists from media outlets who will be attending for the first time.

“For the remaining 3 spots, we will consider all applications submitted through today,” Harrison said. “However, all things being equal, we’ll admit people in the order in which they applied. By the way, if you apply and for any reason I cannot accept you, I’ll give you a gift which will help you get more national media exposure.”

You’ll Learn How to Pitch

Harrison’s staff trains you so you can meet journalists face to face and pitch them with confidence.

After Rory Cohen, an expert in the psychology of success, attended the summit, she was booked on ABC’s “The View” and also got a cover story in Entrepreneur magazine. That created a snowball effect.

“After I was on The View, I was able to get booked on CNN, which then led to a four-page spread in People Magazine,” she said.

As a result of the summit, author Linda Franklin appeared on the “Today” show twice, Fox & Friends, Fox’s “Good Day New York,” Hallmark Channel’s “New Morning,” and in MORE magazine, Essence Magazine, The Boston Globe, The San Francisco Sentinel, The South Florida Sun-Sentinel, MSN.com, The Huffington Post and at least 25 radio stations throughout the U.S.

Full Disclosure: I am a compensated affiliate for this event and for any other products and services you buy from Harrison.

NPR host says pitch your idea to one show at a time

npr-logo2

National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue.

But here’s an important caveat: Don’t pitch to more than one show at the same time.

That was one of several tips from (Ms.) Alex Cohen, a reporter and local host for “All Things Considered,” at KPCC-FM in Los Angeles, in an article for Bulldog Reporter.

“Don’t send the same pitch to a bunch of reporters in the same general area. If you send me something and I like it, but discover it’s already been pitched and accepted by one of the talk shows on my station, then you’ve wasted my time and put me in an awkward situation with my own colleagues.”

Are you listening, authors? Eager publicists who are pitching your book, particularlyone that ties into a hot breaking news story, might be tempted to pitch multiple NPR outlets concurrently.

“If you pitch a book to both ‘Morning Edition’ and ‘All Things Considered’ at the same time and both shows are interested, one will have to back down.”

Book publicist Lissa Warren, who I interviewed during a teleseminar on how to get booked on National Public Radio, says one of the best ways to find shows that are good candidates for your pitch is to use the search box at the NPR site. NPR will deliver a list of shows, and you can spend your time listening to them to find out which are the best fit.

Make a list of shows you want to pitch, with your preferred shows at the top of the list, and then pitch one at a time. If, within several days, you hear nothing, pitch another show.