Search engine optimization

Here are three helpful tips about how to write, or rewrite, your profile on LinkedIn:

1. Include keywords in the headline.

That’s the short message that shows up next to your photo—and it’s the first thing people read when they see your profile. For better search engine optimization, use the same words that people would type into LinkedIn’s search box if they were looking for someone with your expertise.

2. Your headline can be up to 120 characters, so try to use them all.

Here’s an example of a headline that’s too short and includes no keywords whatsoever. You see these all the time on LinkedIn:

“Owner, (name of company)”


3. The headline should be a compelling marketing statement about your unique experience, something that sets you apart from your competitors. Here’s mine:

Is my headline effective?

Wayne Breitbarth

Or will LinkedIn expert Wayne Breitbarth rip it apart when he’s my guest during a webinar on Thursday, May 19, on “Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages“?

Join us and find out.

If you’re the lucky Publicity Hound whose name is chosen at random, you’ll receive a private, 20-minute telephone consultation with Wayne. He can critique your profile or help you with any aspect of LinkedIn.

This session will sell out fast.

If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training.

I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far out of reach for most business owners.

StomperNet has reworked its fee structure, added a whole bunch of terrific tools and resources, and they’re opening up membership tomorrow for as little as $197 a month. This is a STEAL. Depending on your level of membership, here’s what you can get:

—They’ll train you in every facet you need to be successful online, whether it’s how to make sense of the millions of social networking sites to the quickest way to edit video.

—You’ll have access to their library of more than 14,000 pieces of training, including thousands of videos that show you how to do everything from optimize your website for the search engines to make your Google pay-per-click ads convert to sales.

—They’ll teach your their strategy that’s critical to online success: the proper business model, the most profitable niche, and ensuring that you understand which are your “money” keywords.

—Their state-of-the-art portal delivers has more than 200,000 forum posts, well-organized and easy to find, that probably have 95 percent of your questions already answered.

—The 21 faculty members, some of the most successful Internet marketers on earth, answer your questions via telephone Faculty Office Hours, patrolling the StomperNet forums, or backed into a corner at a live StomperNet live event.

–If, after that, you still have questions, StomperNet members and moderators will gladly help you out in the portal.

–If you need more strategic guidance, you can get it from a StomperNet coach, either in a group setting, or via a Mastermind group, or one-on-one.

–Live events several times a year for hands-on, in-person training. They’ve even announced the StomperNet World Tour—18 cities next year—and StomperLocal to bring StomperNet to the rest of the world.

That’s what StomperNet WAS for three years. And that was enough for many members to build great businesses.

But tools were missing…

But StomperNet concluded that if one thing was missing, it was tools. So they hand-picked the software and tools they considered to be MUST HAVES for online success and to create competitive advantage for your business. They’re called StomperTools and they’re included in a StomperNet Membership:

—Market Samurai: Best-in-class Market and Keyword Research tool

—Traffic Geyser: An automated video submission tool to social media sites

—StomperStorm: An incredibly easy-to-use split testing and Taguchi testing tool. Use this to test two sales pages against each other to see which of two headlines, graphics or copy converts more sales.

—StomperCommerce: An easy-to-use, SEO-friendly shopping cart.

—SEOQast: A semi-automated massive ranking-oriented syndication tool.

—ArticleQast: Send your articles directly to a network of over 17,000 subscribing sites with YOUR links and link text defined

—StomperQast: Add text messaging to your integrated marketing efforts with this platform that includes text messaging, email, and social media

—CommuniQast: A telephone platform for EACH member (not VOIP). Includes a personal 800 number for inbound calls, plus conferencing, and 21 other features

—ReviewQast: Ethical reviews of your products or service from third parties, that get posted to Google Local or other review sites.

—StomperSocial: Like Tweetdeck on Steroids + Twitter Twenius training program

These tools would cost you well over $500 per month if you got them separately, and that doesn’t count over $1,000 in setup charges and fees.

Shock and Awe

But there’s more. StomperNet is piling on even more tools—worth more than $26,600—which they’re referring to as their “Shock and Awe” offer. You get ‘em if you sign up. Review them now, give StomperNet your email address, and they’ll contact you when membership open tomorrow.

Hope to see you in the StomperNet forums, on the faculty calls, and at the live events.