SEO

Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: “You need to contact his person, pronto!“

Until recently, my headline was so lame that I’m not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that I think really sets me apart, and includes a call to action.

This isn’t an original idea. If I remember correctly, I saw someone else who is not a direct competitor use the “Call me at…” phrase, and decided to adopt it for my own headline. (It may have been Nathan Kievman, who created the excellent Linked Strategies group on LinkedIn.)

A week after I changed it, the phone rang. It was Matt Schumacher, a financial services consultant from Milwaukee. The first words out of his mouth were, “How can you help me?”

I explained how, and now he subscribes to my free ezine, The Publicity Hound’s Tips of the Week.” He knows all about my free content that’s available, like the free publicity ebooks I give away at the end of each year, my free publicity articles at my website, and the archives where he can read all the back issues of my newsletter. I also told him about my telephone consulting, and where he can find the products I’ve created that can help him market his practice, like special reports and videos, CDs and electronic transcripts.

Your headline, by the way, is the two lines of type that appear to the right of your photo when someone searches for you on LinkedIn. When you edit your profile, the headline appears to the left of your photo. It should always include keywords that the search engines can find.

You’re allowed 120 characters. So use them! No wimply one-liners.

I’m not suggesting that you must use the words “Call me…” and then include your phone number. But why wouldn’t you people to call you???

I’m simply saying that the headline must set you apart from everyone else in your industry.

Do you have a LinkedIn headline you’re proud? Show us by linking to your LinkedIn profile. And explain what it’s done for you.

If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training.

I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far out of reach for most business owners.

StomperNet has reworked its fee structure, added a whole bunch of terrific tools and resources, and they’re opening up membership tomorrow for as little as $197 a month. This is a STEAL. Depending on your level of membership, here’s what you can get:

—They’ll train you in every facet you need to be successful online, whether it’s how to make sense of the millions of social networking sites to the quickest way to edit video.

—You’ll have access to their library of more than 14,000 pieces of training, including thousands of videos that show you how to do everything from optimize your website for the search engines to make your Google pay-per-click ads convert to sales.

—They’ll teach your their strategy that’s critical to online success: the proper business model, the most profitable niche, and ensuring that you understand which are your “money” keywords.

—Their state-of-the-art portal delivers has more than 200,000 forum posts, well-organized and easy to find, that probably have 95 percent of your questions already answered.

—The 21 faculty members, some of the most successful Internet marketers on earth, answer your questions via telephone Faculty Office Hours, patrolling the StomperNet forums, or backed into a corner at a live StomperNet live event.

–If, after that, you still have questions, StomperNet members and moderators will gladly help you out in the portal.

–If you need more strategic guidance, you can get it from a StomperNet coach, either in a group setting, or via a Mastermind group, or one-on-one.

–Live events several times a year for hands-on, in-person training. They’ve even announced the StomperNet World Tour—18 cities next year—and StomperLocal to bring StomperNet to the rest of the world.

That’s what StomperNet WAS for three years. And that was enough for many members to build great businesses.

But tools were missing…

But StomperNet concluded that if one thing was missing, it was tools. So they hand-picked the software and tools they considered to be MUST HAVES for online success and to create competitive advantage for your business. They’re called StomperTools and they’re included in a StomperNet Membership:

—Market Samurai: Best-in-class Market and Keyword Research tool

—Traffic Geyser: An automated video submission tool to social media sites

—StomperStorm: An incredibly easy-to-use split testing and Taguchi testing tool. Use this to test two sales pages against each other to see which of two headlines, graphics or copy converts more sales.

—StomperCommerce: An easy-to-use, SEO-friendly shopping cart.

—SEOQast: A semi-automated massive ranking-oriented syndication tool.

—ArticleQast: Send your articles directly to a network of over 17,000 subscribing sites with YOUR links and link text defined

—StomperQast: Add text messaging to your integrated marketing efforts with this platform that includes text messaging, email, and social media

—CommuniQast: A telephone platform for EACH member (not VOIP). Includes a personal 800 number for inbound calls, plus conferencing, and 21 other features

—ReviewQast: Ethical reviews of your products or service from third parties, that get posted to Google Local or other review sites.

—StomperSocial: Like Tweetdeck on Steroids + Twitter Twenius training program

These tools would cost you well over $500 per month if you got them separately, and that doesn’t count over $1,000 in setup charges and fees.

Shock and Awe

But there’s more. StomperNet is piling on even more tools—worth more than $26,600—which they’re referring to as their “Shock and Awe” offer. You get ‘em if you sign up. Review them now, give StomperNet your email address, and they’ll contact you when membership open tomorrow.

Hope to see you in the StomperNet forums, on the faculty calls, and at the live events.