socila media

Stop spending precious time creating original content for all your social media sites.

Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video.

Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I copied and pasted my bulleted list and turned it into a post for this blog: Social networking ROI: A testimonial more valuable than an ad.

Then I took that list, pared it down, and bought some stock photos. I combined the photos with text to create a video, using Animoto, a program I love that turns your still photos and text into slick videos. I’ve written about Animoto here.

Here’s my Animoto video on how to use Twitter to market your book:

Next, I’ll take the video and post it to my YouTube channel. Then I’ll share it with my Facebook Fans. Failing to create Fan Pages on Facebook, by the way, is a major missed opportunity, because Fan Pages are the only place Facebook allows you to promote. You can also have an unlimited number of Fans. Read about other missed opportunities on Facebook.

And then I’ll tweet about it, leading my Twitter followers to this blog.

There are countless other ways to recycle content, but you get the idea. If you’re writing a string of tweets about a particular topic, can they be turned into article for EzineArticles.com? Can that article then be turned into a video?

When you find yourself creating content for social media sites, stop and ask yourself: How many ways you can milk the cow that’s already in the barn?