steve harrison

TV producers will share pitching tips Thursday

2/11/2012 By Joan Leave a Comment

You’d be amazed at the unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:

Bulky press kits
Books they’ve written (sometimes multiple copies for everyone on the staff)
Envelopes stuffed with marketing materials
Press photos
Press clippings
Long letters explaining why they want to appear on the show
Videos that show them speaking to the local Rotary Club
Even gag gifts accompanied by pitches that they think are clever, but fall flat

Guess where most of this stuff ends up? In the trash bin.

Why Producers Don’t Want This Junk

Producers are too busy to wade through mountains of materials. So the publicity seekers have nothing to show for it except crippling postage costs.

If producers and guest bookers don’t want THAT, what do they want?

For starters, they need to be pretty sure you’re going to be a compelling guest. That means not withering under the lights. Or upstaging the show’s host. Or telling long-winded stories that viewers don’t care about. Most importantly, they need to know that your story is interesting.

Four producers and guest bookers for major TV shows will tell you EXACTLY how to pitch them, when to pitch them and what—and what not—to send when they’re the guests on a webinar hosted by my friend, Steve Harrison, on Thursday, Feb. 16, at either 2 or 7 p.m. Eastern Time. Register here. Even though the wbinar is free, I promote it as a compensated affiliate because I think the very best way to know exactly what producers want is to hear them explain it.

You’ll learn lots of insider tips from those who book guests for ABC, NBC and CBS. They include:

Mariann Sabol, “Live with Kelly”
Tommy Crudup, “Rachael Ray”
Dan Fitzpatrick, “The Wendy Williams Show”

Stacy Rollins, Telepictures Productions
Others to be announced.

If You Can’t Attend

If the time is inconvenient for you, register anyway, and Steve will notify you when he hosts similar programs. Or recruit a friend or assistant to listen for you and take notes.

Filed Under: TV Publicity Tagged With: live with kelly, pitching tips, rachael ray, steve harrison, tv publicity, wendy williams show

Today last day for Publicity Summit discount–3 spots left

9/23/2011 By Joan Leave a Comment

Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining.

The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here.

Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do stories and shows for major media like: ABC’s The View, CNN, Fox News, Today Show, Woman’s Day, MSNBC, Live With Regis & Kelly, 48 Hours, Fox & Friends, ABC’s 20/20, USA Weekend, Dateline NBC, Inc., Health, Entrepreneur, Family Circle and many more top outlets.

All those media were represented at previous Summits. Most of them will be at next month’s event, along with producers and journalists from media outlets who will be attending for the first time.

“For the remaining 3 spots, we will consider all applications submitted through today,” Harrison said. “However, all things being equal, we’ll admit people in the order in which they applied. By the way, if you apply and for any reason I cannot accept you, I’ll give you a gift which will help you get more national media exposure.”

You’ll Learn How to Pitch

Harrison’s staff trains you so you can meet journalists face to face and pitch them with confidence.

After Rory Cohen, an expert in the psychology of success, attended the summit, she was booked on ABC’s “The View” and also got a cover story in Entrepreneur magazine. That created a snowball effect.

“After I was on The View, I was able to get booked on CNN, which then led to a four-page spread in People Magazine,” she said.

As a result of the summit, author Linda Franklin appeared on the “Today” show twice, Fox & Friends, Fox’s “Good Day New York,” Hallmark Channel’s “New Morning,” and in MORE magazine, Essence Magazine, The Boston Globe, The San Francisco Sentinel, The South Florida Sun-Sentinel, MSN.com, The Huffington Post and at least 25 radio stations throughout the U.S.

Full Disclosure: I am a compensated affiliate for this event and for any other products and services you buy from Harrison.

Filed Under: Magazine Publicity, Newspaper Publicity, Pitching the Media, Radio Publicity, TV Publicity Tagged With: freelancers, how to meet journalists, magazine journalists, national publicity summet, newspaper editors, newspaper reporters, Radio Publicity, steve harrison, tv publicity

Rachael Ray, Regis & Kelly execs to share pitching tips

8/10/2011 By Joan Leave a Comment

If you’re trying to get onto one of the big TV talk shows, the best place to start is usually at the show’s website.

But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible.

That’s why Publicity Hounds who want to be on shows like “Rachael Ray” and “LIVE! with Regis & Kelly“ will be far ahead of their competitors if they listen in on a teleseminar tomorrow when Steve Harrison, publisher of Radio-TV Interview Report, interviews veteran producers who book guests for some of America’s top TV shows. The teleseminar is at 2 and 7 p.m. and you can register here.

His guests will include these producers:

Mariann Sabol of “LIVE! with Regis & Kelly”
Tommy Drudup of “Rachael Ray”
Dan Fitzpatrick of “The Wendy Williams Show”
Stacy Rollins of Telepictures Productions

You’ll learn how to increase your odds of getting onto ABC, NBC, CBS and Fox. They will also explain how you can understand the mindset of national TV producers, and the factors that convince them to book you as a guest.

Steve will also discuss strategies used by others to get booked on big shows, such as what a husband-and-wife team did to get a seven minute segment on the “Today” show.

You’ll also learn what to send national TV producers and what not to send, the most important question you must be able to answer to land a TV appearance, and the biggest mistakes to avoid when pitching.

Don’t miss this one! Even though the call is free, I’m an affiliate for Radio-TV Interview report and receive a commission if you buy any of their products or services.

Receive Media Leads 5 Days a Week

Don’t miss the many opportunities to receive free publicity by being a source for working journalists and broadcasters.

Five days a week, Steve Harrison’s media leads service called Reporter Connection will email you dozens of leads from journalists and others who are working on specific stories and need sources and other materials. Subscribe to the free service here.

Filed Under: Pitching the Media, TV Publicity Tagged With: dan fitzpatrick, live with regis & kelly, Mariann Sabol, rachael ray, radio-tv interview report, stacy rollins, steve harrison, telepictures prodcutions, tommy drudup, TV talk shows, wendy williams show

Book not done yet? You can finish it in 90 days

6/12/2011 By Joan Leave a Comment

Author coach Ann McIndoo

Many of my friends have written books, so I’ve heard one sob story after another on how long it takes.

One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores.

If this sounds like you, or if you want to write a book and avoid these hassles, help is on the way.

You’re invited to a free webinar or telephone seminar on Thursday, June 16, with host Steve Harrison who will interview Ann McIndoo. Ann has developed a unique system for writing a quality non-fiction book in 90 days.

I’m promoting this call as a compensated affiliate because far too many authors spend far too much time producing books that, in many cases, don’t even sell. Ann’s system works best for authors who have written non-fiction books, particularly how-to, leadership, business, self-help, autobiography, etc. It doesn’t work very well for children’s books, novels or poetry.

Discover the speed writing system she’s used to help 268 authors get their books done quickly. Register here.

Filed Under: Authors & Publishers, Information Products Tagged With: ann mcindoo, author coach, how to write a book, steve harrison

Tomorrow: How to pitch Oprah, GMA, other big shows

2/9/2011 By Joan Leave a Comment

Not every Publicity Hound belongs on “Good Morning, America.”

Even fewer belong on “Oprah.”

If your topic isn’t right for the audiences that watch those shows, don’t even bother contacting the producers. But if it is, you could strike gold.

Tomorrow, Steve Harrison will host a free 90-minute teleseminar on the three biggest tips you need to know to get onto major TV shows. His guest will be Michelle Anton, a former guest booker for “Oprah.”

You’ll learn what not to send to producers—like unsolicited books and big, bulky press kits—and mistakes you shouldn’t make or you’ll be blackballed forever.

Anton will share the three big secrets for pitching the right way. You can listen in at 2 or 7 p.m. Eastern Time. I’m promoting this call as an affiliate because many Publicity Hounds have attended these calls in the past and loved the content.