—On Facebook, research the Groups category and see how many Groups are comprised of the target audiences you mentioned in your question (babysitters, flight attendants, day care operators). Join those groups. Then create “tip sheets” and push out to gruup members tips on how to deal with tantrums. Don’t promote your book outright, but the title of your book can certainly be at the end of the list along with your name.

—Create a Page on Facebook for your book. This is the place to promote your products and services.

—Contact publishers of parenting ezines and offer them one of the tip sheets, in exchange for a link back to the sales page for the book. Many would welcome your tips because it’s content they don’t have to create.

—Redbook magazine published an article (a very long tip sheet) on how to unspoil your child at http://tinyurl.com/6hycxv. Check the print edition to see if it’s included there. If so, write a letter to the editor with your own comments that tie into how to not spoil your child when he or she has a temper tantrum.

—Create short tips sheets on your topic and email to publications like Redbook, as well as to parenting magazines read by your target audiences.

—In-flight magazines might be interested in these same tips. I just updated “Special Report 29: Fly High with Publicity in the In-flight Magazines.” It includes contact information for 49 magazines, plus pitching tips and case studies of Publicity Hounds who have gotten into these magazines. Send tip sheets to them. You can find the report at http://www.publicityhound.com/publicity-products/reports.html

–What about trade magazines for the day care industry? Pitch a story on how to deal with tempter tantrums.

—Find smaller social networks devoted to the niches you are targeting. See my post on how to do this at http://tinyurl.com/5cwrsr

Register for a Twitter account and link to moms, daycare providers, babysitters and Mr. Moms. As you establish a following of your own, post tips on how to deal with tantrums. You may post links back to a page with more information about how to purchase your book in those Tweets.

For example, search for national associations of daycare providers, see what conferences they attend, see if you can speak or have a booth.

Also, though airline workers sound like a great audience, airlines continue to have budget issues so while you can approach them, an additional strategy might be to approach those who serve the industry-flight atttendent schools or maybe even those who provide uniforms. See if they’d want to do a promotion with their marketing departments.

Best of luck.

Cheryl Pickett
http://www.publishinganswers.com

The descriptive text in YouTube is picked up very well by Google, they love video, also think about your titles. You can even just sit in front of a simple video camera or the one built into your computer and talk about your topic with some answers and then direct them to how to learn more and purchase. Each chapter is a short video. Keep them 3 to 5 minutes. This is perfect material for YouTube, ExpertVillage, MetaCafe, etc, there are lots of places.