Tips, Tricks & Tools for Free Publicity
If you’re pitching the trade press, one of the biggest mistakes you can make is telling an editor that you just bought an ad.
Most reputable trade press editors don’t care, and like their brothers and sisters at consumer magazines and newspapers, they will be insulted that you mentioned it.
That’s one of 10 tips offered by Bob Milroy, the president of Alexander Marketing Services, at The Navigator blog.
About JoanI'm a publicity expert and a former newspaper editor who teaches people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue. I welcome guest posts. Pitch me first at JStewart (at) PublicityHound.com.
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