Comments on: Women’s online community needs promotion tips

By: Sean

Sean — Wed, 03 Jan 2007 12:03:41 +0000

You should think about optimising your site for search engines. At the moment your homepage doesn’t include any keywords that someone might use to try to find a site like yours, with the possible exception of ‘women’. Work keywords into the copy(including community, advice, tips, and any that are specific to the advice – time management etc).

Also, you don’t have enough content outside the registration at the moment. There’s very little for search engines to find and spider. You should put at least the favourite tips outside, so people can get a flavour for whether it’s really worth registering or not and search engines can have some real copy to work with. I don’t think the site provides enough incentive to register at the moment – there needs to be more to whet the appetite before people have to do all the hard work of registering.

By: Dana

Dana — Tue, 02 Jan 2007 20:44:05 +0000

Just a thought–I am a 22 year old woman, and I think your site is very interesting for a younger demographic as well. You could almost pitch to a younger crowd (especially that freshly on their own and looking for how-to’s that don’t come from their parents age) as an advice page. You might consider pitching a 100 best tips received through saavyher.com to a magazine like Redbook or Good Housekeeping.

By: Jenn

Jenn — Tue, 02 Jan 2007 20:12:31 +0000

My biggest tip would be to offer more content on your website that does not require registering… I for one was frustrated trying to figure out specifically what kind of content I would get for registering.

By: Joan

Joan — Tue, 02 Jan 2007 17:20:15 +0000

Here’s another idea. Read all the helpful comments that my Hounds posted to last week’s query from Lois Carter Fay about how to promote her new blog for Boomer women. Many of them apply to you.

See http://tinyurl.com/y3qzd7

By: Joan

Joan — Tue, 02 Jan 2007 16:50:02 +0000

Kare, here are some of my best ideas:

–Find ezines that are published for women and pitch an item about your new website to the publishers. Start your research at http://new-list.com/

–Pitch women bloggers who target the same audience you do. See “How to Pitch the Best Bloggers & Create a Publicity Explosion” at http://tinyurl.com/m7ymr

–Post items about your website to Craigslist. “How to Use Craigslist as a Global Publicity Tool” shows you how to get around Craiglist rules that prohibit duplicate postings. Read more about it at http://tinyurl.com/geog2

–Write and distribute online press releases focusing on specific topics on which your target audience is interested. Distribute through a service like PRWeb at http://snipurl.com/PRWebDistribution or http://snipurl.com/ExpertClick

Good luck!

By: Virginia Randall

Virginia Randall — Fri, 29 Dec 2006 10:40:25 +0000

Your target audience may be online but still is a dedicated user of traditional media – print and broadcast – and you need to include those outlets in your publicity/promotion plan. When I represented a businesswomen’s website the spike they got in inquiries came from an AP story and a big article in the Boston Globe. And where are you sending your e-newsletter? That’s another opportunity. Polls can be interesting but unless they have really quirky questions (that’s why the AP picked up the one I designed) or are statistically sound, the media will not use them.

By: Tracy

Tracy — Wed, 27 Dec 2006 04:19:05 +0000

Register a second domain name and have it forward to your current domain. Some looking at your website may mistake the 2 v’s for a W. By registering sawyher.com and forwarding traffic to the real domain, you will still get visits from those who may misread.